Local businesses do the Digital Pandemic Pivot – with unexpectedly good results
“Our online presence was not the strongest prior to the pandemic,” said co-owner Marissa Korocil. “It was always our goal for the future of the store, we just got a little shove.”
Overall, they are doing well, according to Marissa, garnering sales from further afield, including in the United States. “We were rather surprised, thinking a small little game store like ours is reaching that far. It was really cool!”
For these and other local entrepreneurs, a digital pivot that was borne out of necessity has resulted in a horizon of new opportunity. By developing their digital strategies and smarts, they have helped ensure that their businesses will emerge from the pandemic in a stronger position for the future.
Find these businesses:
@shopwithpurposemarket – Facebook, Twitter, Pinterest
Instagram @seasonshomeandgiftelora
Facebook @seasonshomedecorgv
@korosgames – Facebook, Instagram
Michele Fisher is a writer, brand marketing and communications consultant living in Mono.
References
- ^ [email protected] (www.dufferinmedia.com)
- ^ shopwithpurposemarket.ca (www.shopwithpurposemarket.ca)
- ^ seasonshomeandgift.ca (www.seasonshomeandgift.ca)
- ^ korosgames.ca (www.korosgames.ca)
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