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Press releases are a popular way for websites or businesses to get immediate exposure for their product or service. They are an effective and affordable method to promote your business and get your message out to the right audience.

The thing about press releases is that there are many of them out there, but there isn’t a ton of information about why they are so important to have inside your business. In this article we will explore all the advantages of a press release and why it’s important to consider if you want your brand and website to grow to different audiences.

We will also dive into some of the most popular press release services that exist and how to go about picking one that is in line with your goals and niche.

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Major Benefits of a Press Release ‍

If all you do is crank out article after article on your website and hope to attract organic traffic you won’t get very far. You could have the best product on the market, but if no one knows about it or has seen it, it will not do very well.

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This is where the power and effectiveness of a well crafted press release comes into play. Some of the major benefits of a press release include:

• Immediate exposure to an established audience
• Affordable cost
• Potential sales increase
• Major SEO benefits
• Increased web traffic to your website
• Social sharing potential
• Builds a working relationship with PR firm
• Possibility for return customers
• Helps you establish a new marketing channel
• Provides authenticity to your brand

Immediate Exposure to an Established Audience

Press releases are a great way to get immediate exposure to your website or brand from a publication or website which already has an established base of loyal readers and followers.

As a new brand or website it’s important to hit the ground quickly and gain some initial traction to your website and product.

Press releases are effective in helping you gain that initial traction to your brand so people know who you are and what you are offering at the right time.